United Airlines
2018 Winter Olympics
Cross Platform Creative
Our job was to show how United employees and their sponsored Olympians were superheroes on social media.
Over a 100 assets later, our team at Wunderman showed people who these superheroes are, why they do the things they do, and show off their personalities to give people a reason to cheer on these inspiring people on every social platform. ❄️☃️🎿
Role: ACD @ Wunderman
Watch the case study
First we made a teaser.
100 days before the opening ceremony we shared this on YouTube.
Then shared Origin Stories.
We interviewed the athletes and put their stories to a motion comic format.
Then we tailored them to best practices over all social channels including :60, :30, :15 cutdowns.
Speed Skater: JR Celski
Figure Skater: Nathan Chen
Freestyle Skier: Gus Kenworthy
Snowboarder: Jamie Anderson
Hockey: Nikko Landeros
Luge: Erin Hamlin
And also highlighted employees and a new aircraft to the fleet.
Flight Attendant: Karla
Pilot: Nancy
777-300 ER
Every hero has a transformation sequence.
Exciting transformation sequences piqued views interests on
Snapchat, Instagram stories and Flipbook.
Collectible Trading cards
On event days when athletes were competing, we shared these cards to drum up excitement and cheers on Twitter (where you could collect them all by tweeting) and Facebook.
Interviews
On YouTube we gave our audience another side of our heroes.
Hub Microsite
Premiere Night
True to any Superhero’s story being told, we had a screening!
