Hellmanns Mayonaise
Digital/Social Creative
We shared how Hellmann’s, being a part of American kitchens for over 100 years, influence family recipes all over the country in diverse and surprising ways.
Role: ACD @ Wunderman
Challenge Accepted
We filmed Ellie Kemper challenge a real mom and showcase Hellmann’s as an easy and surprising ingredient to make a recipe really stand out, in this case a grilled cheese sandwich.
Targeted Marketing:
Speak to consumers in relevant ways, including time of day, life stage, season and geography.
We show that there is always something that can use a little Hellmanns.
Recipes
Half the fun on working on Hellmann’s is finding quick and easy recipes
to make to share on Pinterest and Instagram.
Fridgespiration
Took leftovers you can find in most homes and created new tasty recipes.
