Mastercard Social
Social Micro-Content
Lead the social content on MC channels. While there are many different initiatives, promos and product happening. We always made sure priceless came through.
Role: ACD @ McCann
GRAMMYS Priceless Surprise
Worked with Tik Tok star Mahogany Lox to do quick and fun clips that showed how a tap of
your contactless card can get you some Grammys related surprises.
Fareback Fridays
Every Friday Mastercard would give your MTA fareback when you used your contactless metrocard.
We used MC Ambassador and legendary Mets pitcher David Cone during the summer
and NYC’s Friendliest conductor Isaac Vega in winter to get the word out.
Stand Up To Cancer
Every time you use your Mastercard they donate 1 cent up to $4 million.