United Airlines
Social Content
Cross Platform Creative
Ranging from United’s support of the NYC half marathon, new route launches, to evergreen and even some holiday cheer.
From Instagram stories to gifs and videos. We did everything under the sun to bring conversation and engagement on United’s social media platforms.
Role: ACD @ Wunderman
Who wouldn’t want time off in Tahiti?
To announce a new route launch at a time when Americans aren’t taking their vacation days United sponsored a contest that had people nominate each other for a vacation of a lifetime on the islands of Tahiti..
We created some content that brought attention to that fact and also some breathtaking views.
FB Premiere Live Stream
The United Half Marathon
As a major sponsor we created content that brought attention to the runners and also celebrate them.
At the United shop we had three artists create murals for those running in the marathon.
Then we made
cheer cards.
Using social listening we responded and congratulated those in the marathon.
And also highlighted the day of the marathon.
We also made holiday content
where Santa got a gift…
Long form unboxing
Economy Plus Winter Promos
Look we made a
Thankgiving in-flight manual
And we shared a favorite Stroopwafel recipe.
Apparently a customer favorite on early
morning flights.
Created some YouTube preroll vids.
And fun content to announce
new route launches.
Like this quiz to show the beauty of Iceland.
