Lenovo ThinkPad X1

 

Product Launch 
Launched High Performance Comes from Within, a creative, integrated marketing campaign designed to drive awareness and consideration for the ThinkPad brand. To kick off the campaign, we partnered with macro lifestyle influencer and CEO/Founder of Love Squad, Ally Love, as our featured high-performer using ThinkPad devices to power her business and everyday life.


Role: ACD @ Zeno Group

 

High performance comes from within

 
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We also created sustaining content at one of the most innovative places in NYC: Hudson Yards.

Here we sponsored an outdoor co-working space that was open to all.

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We also launched Thinkpad always-on social content on IG and Twitter.

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