Lenovo Z Series

 

Integrated Product Launch  
Why did we drag a work desk to the middle of a forest, futuristic hobbit hole, or even the middle of downtown San Fransisco? It was to show that the new Lenovo Z Series were designed for today’s work from anywhere generation. With the best in-class camera and longest battery life Just Watch Us show our competitors how its done 😉.


Role: ACD @ Zeno Group

 

Just watch us
change the world from anywhere.

 
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We also made sustaining social content when the Z Series was available.

 
 
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We also had a microsite
to learn more about the
Z series.

The Just Watch Us campaign was successful at significantly increasing overall Unaided Awareness by +5-points and Aided Awareness by +3-points vs. baseline results.

Brand Consideration saw an uptick in both markets (US = +5-points; UK = +4-points) while showcasing Lenovo ThinkPad Z-Series as a device built with the Corporate Trendsetter in mind.

Perceptions around Lenovo offering products and solutions that are “Designed with you in mind” and “Created in the spirit of good citizenship/corporate responsibility” saw a +4 points and +6-points increase versus the baseline, respectively. 

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