Invesco QQQ:
Mirror Surprise

 

Social and Experiential Activation 
Can you really say you work in advertising without doing a social experiment? For March Madness 2023 we surprised (and delighted 🤓) some superfans of NBA legend Candace Parker using some innovative technology.

Role: CD @ 160over90

Teasers

:60

Longform

We also created an experiential activation during the Final Four to test peoples knowledge using a mobile version of the Invesco game “How to not suck at money”

Candace Parker and Grant Hill came by to ride our pedicab and test their financial knowledge as well for a broadcast segment on Turner.

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Content Series

We worked with influencers to do Money Trick Shots to educate people
on “How not to suck at money” but in fun social first ways.

The activation was a success with over 600 people taking a ride and signing up to play the “How to Not Suck at Money” mobile version over the weekend. 1000 pieces of swag was given away at the hub and attendance was up 14% compared to last years event.

The “Mirror Surprise” and activation recap social content engaged the audience with 63k impressions. 🏀🏀🏀🏀🏀🏀

 
 
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