Target:
We’ve Got Love For Local
Integrated Brand Campaign
You may know Target advertising by the super saturated bright colors and happy dancing people in a studio setting but we were approached with a slightly different brief. We launched a new look for a hyper-local campaign to celebrate what makes neighborhoods unique: the locals. The first launch was in Fordham, NY and we highlighted Bronx natives who let Target, and the world know all about the love they have for their home. (Not to mention in an authentic yet also joyful Target way)
Role: CD @ 160over90
We’ve got love for Fordham.
We created portraits of our locals and used their quotes all over Fordham in DOOH & Wildpostings.
We also had Team Members show Fordham what local products are available in store.
