Expedia Helping Hand

PR Activation and Promotion
To get people comfortable traveling again (after you know a global pandemic….) what more do you need than Joe Jonas’ strong hand to squeeze and the knowledge that Expedia has your back.

Role: ACD @ Zeno Group

A 3D printed replica of
Joe Jonas’ hand?

We let the world know that 500 were available… and within minutes of announcing it they were sold out.

We also worked on Helping Hand wild postings to give insider tips to various cities around the world, pedicabs that gave tourists a helpful guide around London and other influencer stuff … but we all know its the hand that really counts 😈

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Expedia saw a 7% increase in unaided brand awareness and a 10% increase to expedia.com globally!

Over 450 earned media placements, with a total reach of more than 1 billion, across outlets like E! News, Billboard, The Cut and other top-tier publications along with 70 total pieces of influencer content resulting in almost 900K actual impressions and 37K engagements

Thinkpad 30th anniversary

Jose Cuervo