Thinkpad 30th Anniversary
Integrated Product Launch
The 30th anniversary of the Thinkpad was a big year. We launched a new product campaign and also challenged people to think on the next 30 years.
Role: ACD @ Zeno Group
It’s time to
Shape What’s Next.
We introduced the world’s first folding laptop by showcasing what’s possible by giving it to renowned architect Bjarke Ingels.
To celebrate the 30th anniversary on social we asked various world changing influencers what they “THINK ON”
We also worked with our strategy team to develop an in-depth study and published the results in Lenovo ThinkPad’s first-ever “Think Report.”
