Legacy Classic
Video content and Experiential Branding
Invesco QQQ's How Not To Suck At Money is the official financial education program of the NCAA.
An approach was needed to allow us to tell multiple storylines in a flexible and consistent way, as well as create content to drive to Invesco QQQ’s HNTSAM.
Role: CD @ 160over90
On the Money' is a sports TV-style series showcasing Invesco QQQ's partnership with Michael B. Jordan and the 2023 Legacy Classic, highlighting HBCU students' off-court talents and the role of entrepreneurship, financial education, and career planning in building a legacy.
The content was cut down to fulfill each of the various needs, from in-game feature, broadcast features, internal communications, PR and social channels TikTok, Instagram.
